This project was done while I was the associate creative director at Bubba's LA. The project was for the client Thorogood who was launching their new Genesis boot line. They had key value points that they wanted highlighted in the video like the rubber outer sole, the in sole, and steel tole. I was responsible for the concept, 3D Materials/textures, animation, lighting, and rendering. Ben Peterson was responsible for the 2D text animations.

Software: Houdini Sidefx, C4D, Substance Painter, and After Effects